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What is the story behind Amazon’s success?

Amazon.com is a huge success, almost anything you type into Google now will draw up an Amazon result with something for you to buy. It seems like you can search for anything you want on Amazon, from blues guitar dvds to plastic spiders, and you are bound to find either Amazon selling it themselves, or a third-party merchant who sells it through them.

I believe that is the recipe which makes Amazon the behemoth it is today, they have the product you are looking for, at the best price, and usually with free shipping. Isn’t that everything we want when we look to buy something? Plus you need to be really careful who you give your credit card details to online, the site needs to be secure to stop people intercepting the data, and obviously you need to be sure they are actually going to deliver what they promised, you don’t have those worries when using Amazon.. I happily let Amazon store all my credit card details and delivery details, then I can order things in 3 or 4 clicks. Although being able to order things so easily is good for them, but not me, as I do make a lot of impulse purchases which I quickly regret when the credit card bills comes through the door a month later Once you have placed an order with them then they send you a confirmation email which is a big relief as if a company doesn’t do that then sometimes you wonder if they received the order when it hasn’t arrived in a few days. Then they dispatch it to you really quickly, even using the free shipping option then I have had stuff dispatched the same day!

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