First-of-Its-Kind “Be Ready To Vote” Mobile Campaign to Increase Voter Participation Gains Traction with Smartphone Users
Arlington, MA (PRWEB) January 30, 2012
Sponsored by the League of Women Voters of Florida, the mobile initiative campaign aims to inform Florida voters about their current registration status and, ultimately, increase voter turnout at the polls.
Nellymoser produced the mobile user experience for the “Be Ready to Vote” campaign including developing the creative and business logic, as well as hosting the mobile site. When mobile phone users scan a “Be Ready to Vote” Microsoft Tag, they are prompted to enter their name and date of birth to check their voter status and are provided with three menu options for contacting their local Supervisor of Elections office: either by phone, email or website. Once connected, users can update their voter information or have their questions answered by a
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