Robocalls for political campaigns are an effective way for candidates to reach targeted constituencies. In fact, it is probably the least expensive way to get a message out to prime voters — voters who are known to make it to the polls to cast their ballot. Robocalling is also called phone broadcasting or call blasting.
While most campaign spending is on mass media like television and radio, those advertisements are mostly wasted since the majority of people who watch television and radio don’t vote. However, phone lists can be isolated to identify registered voters, likely voters, party affiliation and even demographic information like age and neighborhood.
Very simply, with robocalling, candidates are enabled to send different targeted messages to different groups of people — aimed specifically at issues that need to be addressed
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