Every voter looks for a candidate in whom he or she can believe. And candidates can win voters’ trust in many ways, some of which have more to do with who the voter is than the candidate.
One principle always hold true, however: every constituent must be convinced that he or she is seeing a real person on the podium, in television interviews, or in campaign ads. You may make the ballot through extraordinary political insider skills, but the average voter cares little or nothing about that. What they want is someone who shares their values and is trustworthy enough to elect.
This article outlines three simple rules for building such trust with voters through speeches. These rules should be easy to follow, because they involve doing something any good pol already does well: responding to people’s needs through conversation. A good speech essentially is a conversation in which every member of the audience thinks you’re talking directly to them.
1. Establish a bond with listeners
In a typical speech, a person transmits 55 percent of the message through body language and other visual clues, 38 percent from vocal quality, and a mere 7 percent from content.
So, 93 percent of what’s getting through to the voter has everything to do with how the speaker looks and sounds. It even works on camera, as I proved in one of my debate prep sessions with state Rep. Martha Fuller Clark (D-NH) in a race for New Hampshire’s 1st Congressional District.
Click here to view rest of article from original site
Leave a Reply
You must be logged in to post a comment.
