Friday, January 27th, 2012

FLORIDA – Who is Sheldon Adelson, and why does he matter to the presidential campaign? If you are a Florida voter and rely on your local newspaper for your information, you likely have no clue. Yet Adelson is likely to be-along with his wife, Dr. Miriam Adelson-one of the most important figures in determining who will win the January 31 Florida Republican primary.

On Monday, Miriam Adelson donated $5 million to the pro-Newt Gingrich super PAC, Winning Our Future. That sum came on top of $5 million her husband, Sheldon, gave to the PAC earlier this month, much of which of which bankrolled anti-Mitt Romney ads in South Carolina and enabled Gingrich’s come-from-behind primary win in that state. (Super PACs can raise and spend unlimited amounts to support or oppose candidates, though federal law bans coordination between super PACs and candidates. But, a super PAC supporting Candidate X staffed by Candidate X’s best friends and former aides? Not coordination, per the Federal Election Commission.)

On Tuesday, flush with new Adelson cash, Winning Our Future announced a $6 million ad buy here in Florida.

Given all this, you’d think that Florida news outlets would be rushing-like even a staff-strapped newsroom manages to do for, say, an area plane crash-to acquaint Floridians with the Adelsons (as the Washington Post , for one, did in an excellent article on Sunday) and to explore what they might want

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