Americans recently celebrated the 4th of July. Across this great country, in large metropolitan areas and in small towns, people came together to remember and honor our founding fathers. There were picnics galore, grills were fired up, there were parades concerts and of course fireworks. From Maine to the Florida Keys, from Seattle to Baja and every where in between, Americans were celebrating.    .. more …

I’ve worked on a number of political campaigns in my lifetime. They’ve ranged from local ballot initiative to statewide races. Since my first campaign back in 1996 campaigning has changed. Although not gone, the days of phone banking, precinct walking and TV ads might be numbered. Why you might ask? We are in the digital age, my friends, and In the past, it was a giving that you could walk to    .. more …

You didn’t have to vote for Barak Obama to be impressed with his incredible ability to raise a massive campaign war chest with contributions from average citizens all over the country. Although John McCain’s campaign became famous for the use of robo-calls to attack Obama’s policies, it was Obama’s use of text messaging to raise money that proved to be the most effective use of technology.Obama    .. more …

The last event in an political campaign election is when they count the votes. Oddly enough, counting the votes is one of the first steps in your campaign. To win, you have to ask yourself: “How many votes do I need?” and, “Where will I get them?”You have to begin by picking the number. You have to decide how many votes it will take, probably, to give you a victory in your campaign. That number is    .. more …

Sometimes it’s hard to tell exactly how many votes you might need to win your political race, even if you do have the campaign finance tools in place to raise a lot of money. Your opponent might be an incumbent who has not had any opposition in the last couple times out. If that’s the case, you can look at recent election results from comparable races in nearby districts. For example, look at how    .. more …

If you’ve made the decision to be a political candidate in a local election, then you’ve probably asked yourself how to campaign in an effective way in spite of the fact that you’ve never run for office before. There really aren’t any well-kept secrets when it comes to local campaign strategies, and most of it comes down to working hard and doing the best job you can on the campaign    .. more …

Robocalls for political campaigns are an effective way for candidates to reach targeted constituencies. In fact, it is probably the least expensive way to get a message out to prime voters — voters who are known to make it to the polls to cast their ballot. Robocalling is also called phone broadcasting or call blasting.

While most campaign spending is on mass media like television and radio,    .. more …