GOTV (Get Out the Vote) robocalls are a valuable campaign tool for candidates who are looking for a targeted and inexpensive method to remind voters about election information. Candidates or their spokespeople can send out pre-recorded messages via phone to thousands of voters simultaneously for a fraction of what it would cost to send campaign literature through the mail. Fact is, people do    .. more …

Robocalls for political campaigns are an effective way for candidates to reach targeted constituencies. In fact, it is probably the least expensive way to get a message out to prime voters — voters who are known to make it to the polls to cast their ballot. Robocalling is also called phone broadcasting or call blasting.

While most campaign spending is on mass media like television and radio,    .. more …

Every campaign needs a robust political communications arsenal to get the message out. And every fall, thousands of campaigns from coast to coast scramble against the clock to maximize the resources they have to pull off a victory.

The best strategy is simply to plan ahead well in advance and arm yourself with the most effective communication tools you can. Here is a quick rundown on various    .. more …